About Us

 

About Us at Urban Avenue Shoppe

At Urban Avenue Shoppe, we’re more than just an online marketplace—we’re a curated experience rooted in creativity, inclusivity, and social purpose. As a division of LJ Bechtel Enterprises, our shop celebrates bold self-expression through fashion, home décor, gadgets, and one-of-a-kind collections. We proudly support LGBTQ+ artists and communities, with select merchandise contributing to local organizations through our social cause pledge.

Founded by Lawrence Bechtel, also known as LJ Bechtel, The Unexpected Poet and Author, the shop reflects his lifelong commitment to art, activism, and authenticity. A seasoned project manager, writer, and creative entrepreneur, Lawrence built with $10 to his name, the Urban Avenue Shoppe to be a platform for expression and empowerment—where identity and commerce intersect with heart.

Kyle Edwards, Co-Creator and Visionary Partner, brings fresh energy, sharp design instincts, and a passion for community engagement. Together, Lawrence and Kyle drive the creative direction of the brand, blending lived experience with bold innovation to elevate every collection.

From custom designs by Law Rence to standout lines like The Bleeding Heart, Urban Stitch, and Ambient Home, everything we offer reflects our belief that commerce can be both beautiful and meaningful.

We invite you to explore our collections, discover new favorites, and shop with purpose.